The Lug Life Story

Lug hit the scene in 2005, when founders Jason and Ami launched the brand with offices in Dallas and Toronto. Our focus was travel-how to get there smarter and with style. A business based on luggage belts and coordinating tags has grown to bags, big and small, plus a slew of smart solutions that fit for travel, work, play, and everyday. But don't think Lug Life stopping there. The Lug Life team is constantly coming up with fresh ideas, so check back often to see what they're up to.

The Lug Life story all started with a guy, a girl, and a dog, 1,456 miles of asphalt, and 23 hours logged in a white Jeep Grand Cherokee from Dallas, TX, to Toronto, ON, Canada. Ami and Jason had met a few short months before on August 31, 2004, at one of the largest trade shows in the nation. It was the Magic show in Las Vegas. Thousands of merchants and two entrepreneurs with bags on the brain. They hit it off and then hit the road. Somewhere between stops for gas Lug was born with a clever name, clean logo, and an idea to provide travel accessories to savvy globetrotters.

"We felt the market was filled with black and boring product," says Ami. "And we wanted to add some color!" By August 2005, one year after first meeting, Ami and Jason were offering luggage belts and coordinating luggage tags in bright colors-products for smart travelers with spunk. By January 2006 they had expanded to bags. But not just any bags; super smart bags with unrivaled organizational features. Today, the little brand called Lug Life tackled travel and has since grown to include smart, stylish solutions for everything from work to play to active living everyday-think laptop cases, wallets, beach totes, gym bags, and clever travel gear-all in brilliant color. With a focus on functionality, plus a good dose of fun, the Lug team takes pride in generating fresh ideas for those on the go.